Google Assistant

Product innovation


Thousands of people die from asthma attacks every year. What's more troubling is that many people don't know they have asthma, even though it's easy to diagnose.

A persistent cough is a simple way to tell if someone has asthma. For Google, this is another opportunity to live up to its promise: "Don't be evil."

Google Assistant can memorize up to 8 voices. Using this tool, the AI can monitor a person's cough and warn them before an asthma attack happens.


Google Assistant uses voice recognition to monitor its user’s cough pattern and alerts them when an asthma attack is imminent.

Watch this case video to see how it works.



Rafael Joos, Copywriter & Art Director