save the soil or go extinct
Young Shits - Pro Shit that Won (NOV 2021)
Social media campaign for American Farmland Trust
PROBLEM
Topsoil is where 95% of the planet’s food is grown. Tons of it gets lost each year due to intensive farming practices. If we don’t do something about it soon, we won’t be able to grow crops in 60 years.
BRIEF
Get average people to care about the world’s soil and do something about it.
SOLUTION
Make people understand that everyone’s favorite food will disappear in 60 years, unless they save the soil now.
Campaign
SOCIAL MEDIA
BILLBOARDS
INFLUENCERS
We’ll send a gift box filled with fossilized food items to food influencers with a QR code on the lid.
If they scan it and go to our website, they can get 80% off soil-friendly foods.
WEBSITE
All roads lead to the website where visitors can learn how to save the world’s topsoil:
How to change eating habits
How to protect and rebuild soil
Where to donate to help save the soil
Visitors can get the 80% discount for soil-friendly food at the bottom of the webpage.
(see full design here)
CREDITS:
AD: Michael Ching
Judge: Sarah Buggle