SPECIAL OLYMPICS

SPECIAL OLYMPICS

Stigma is hard to overcome, especially for people with intellectual disabilities. Special Olympics challenges people every day to rethink what they believe about ability. Inclusion is a contact sport, so the only way to change minds is to do it up close and personal.

SO LET’s

Break expectations,
one challenge at a time


We challenged WWE Superstar, Drew McIntyre, to jump rope for 30 seconds.

He filmed, posted it, and challenged his 1.3M followers on Instagram to take up the challenge.

Many answered the call, including the “Bachelor Nation.”

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 We also published PRINT ADs as companion pieces.

These prints were actually featured in Lürzer’s Archive.

CREDITS:
AD: Nicholas Ward
ECD: Howard Lenn
Org: TBWA Chiat Day NY

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