HELP CRACK COVID-19

Social media campaign for ADAPTIVE BIOTECH

Right after the pandemic began, Adaptive Biotech needed 1000 volunteers to donate blood samples for their research on the immune system’s response to COVID-19.

Our message was simple: The solution to help stop COVID-19 is inside you. If we work together, we can fight the virus.

As a result, Adaptive got more than 1000 volunteers. Exceeding all expectations.

Here’s the storyboard for the Facebook ads. You can see nucleotides appear on screen before turnING into the letters that form the headline.

This is what our ads looked like in real life.

Here are the actual animations we used in our Facebook ads.

CREDITS:
AD: Maddie Archambault
ACD: Ying Chang
ECD: Howard Lenn
Org: TBWA Chiat Day NY

HELP CRACK COVID-19

Here’s the storyboard for the Facebook ads. You can see nucleotides appear on screen before turnING into the letters that form the headline.

This is what our ads looked like in real life.

Here are the actual animations we used in our Facebook ads.

Special Olympics

Radio ads