WHAT’s MY NAME?
Radio ad for REPATHA
Robots are perfect beings who can’ have cholesterol or hearts attacks. Humans aren’t perfect, but why should they be?
SCRIPT
SFX: Light musical theme plays over and under.
SAM: I am Sam. I am a robot. I cannot have a heart attack.
JOANNE: I’m Joanne, a human. And I did.
SAM: That is unfortunate.
JOANNE: I know. I didn’t see it coming.
I try to eat healthy. But I want to enjoy life, too.
Now, I take Repatha (evolocumab) with my statin.
Repatha lowers LDL bad cholesterol, which reduces my risk of another heart attack.
SAM: I admire your logic, Mrs. A-human.
JOANNE: Call me Joanne.
NARRATOR: Do not take Repatha if you’re allergic to it. Repatha can cause serious allergic reactions.
Signs include: trouble breathing or swallowing, or swelling of the face. Most common side effects include: runny nose, sore throat, common cold symptoms, flu or flu-like symptoms, back pain, high blood sugar; and redness, pain, or bruising at the injection site. View the important safety information in our banner.
Repatha. Because you’re human.
Talk to your doctor today.
SFX: Music ends.
CREDITS:
ECD: Howard Lenn & Tom Sullivan
Production: Pandora Team
Org: TBWA Chiat Day NY
A DAY IN THE LIFE
Radio ad for AJOVY
Anyone who suffers from migraine knows how it can interrupt daily life. This ad illustrates how it feels like through a to-do list.
SCRIPT
SFX: Music up and under; the tempo picks up as we go through the day.
VO: Morning yoga
Quick shower
Migraine
Coffeeeee
Breakfast with coworkers (aka your kids)
Migraine
Work call one of many
Migraine
Errands
Migraine
SFX: Music stops
VO: You had big plans for today. Don’t let migraine get in the way.
SFX: Music restarts
VO: AJOVY (fremanezumab-vfrm) injection is a preventive treatment for migraine in adults that may reduce monthly migraine days, potentially by 50% or more, and you can take it just 4 times a year.
Do not use if you are allergic to AJOVY or its ingredients. AJOVY may cause allergic reactions, such as itching, rash, hives, swelling of face, mouth, tongue or throat, or trouble breathing, hours to 1 month after use. Get medical help right away if you have swelling or trouble breathing. Common side effects include injection site reactions.
Please click to read the full Prescribing Information. Ask your healthcare provider about AJOVY, that’sA-J-O-V-Y. Visit AJOVY.com or call 1-800-887-8100.
CREDITS:
CD: Laurie Hollar
ECD: Howard Lenn
Org: TBWA Chiat Day NY