Cell Therapy for type 1 diabetes

Concepts for a disease education campaign

These were a couple of ad lobs for a disease education campaign I was working on. Although the ideas weren’t selected, I thought there were worth showing here for their simplicity and visual staying power.

Concept #1: Inside out

Medicine has long worked from the outside in — pills swallowed, injections given, devices worn. This campaign flips that paradigm, just like cell therapy is flipping treatment from the inside out. A single stitched textile figure, human in form but anatomical in detail, makes the invisible visible: care is now being woven into the body itself.

Concept #2: From the inside

Inside every person with T1D, something extraordinary could be happening. This campaign makes that invisible process visceral and immediate — a cutaway in a person's torso reveals a miniature construction site, complete with hard-hatted workers, scaffolding, and a sign reading "Stem Cells At Work." The analogy is instantly understood: cell therapy isn't passive. It's active repair from within.

CREDITS:
Art: Kim Acer
Org: Area 23